Planned for Perfection

Many people might think that hiring a wedding planner is just another expense on top of everything else for your big day. However wedding planners very often offer a range of services from full wedding planning to supplier sourcing or on the day co-ordination, and can sometimes save you money in the long run.

UK wedding planning company, Planned for Perfection has won the national award in the Best Wedding Planner (independent) category at The 2012 Wedding Industry Awards. The 2012 Wedding Industry Awards took place recently in London “recognising and rewarding excellence in the wedding industry.” Judges included Annabel Beeforth of prestigious wedding blog, Love My Dress, Editor of You & Your Wedding, Miranda Eason and Sky News Presenter, Sarah Hewson, along with an array of industry experts.

The award was presented to company owner, Jane Riddell, after a panel of industry experts and celebrity judges deemed the planning service to be the best in the country, based on feedback and votes from happy customers.

Planned for Perfection has been making dream wedding days a reality for six years. The company’s mission statement is: ““To provide a personal and flexible approach to wedding planning by helping couples to create their perfect day – with years of invaluable experience, every wedding really is PLANNED FOR PERFECTION….Affordable, Award Winning Wedding Planning!”

Company owner, Jane Riddell says: “I’m absolutely thrilled that Planned for Perfection has been recognised as a standard for excellence in the wedding industry. The fact that the decision was based solely on the feedback and votes from our clients is an incredible validation of the hard work we put in on a daily basis, and makes this award something to really be proud of. Reading the customer feedback was actually a very emotional and rewarding experience in itself, to win the best in the south west award was an honour but to win the national award was an amazing bonus.”

Jane’s extensive background in hotel senior management more than prepared her for founding Planned for Perfection six years ago, when her passion for weddings and events became a full-time occupation, and has earned her a coveted UKAWP (UK Alliance of Wedding Planners) membership. 

Jane feels it’s her ability to connect with couples and to deliver their dream day that has earned Planned for Perfection this latest award. She says: “The most important thing about planning someone else’s wedding is to make it theirs. It’s about being able to read people and understand their tastes and personalities. The wedding should say a lot about who our clients are as a couple and how they feel about each other, and there’s a lot of skill involved in narrowing down a list of suppliers that a couple will fall in love with.”

“We’re also very flexible and offer a range of packages to suit different budgets and needs. Our clients often give feedback about how personal our service is, whether it’s a full planning package, the finishing touches or on-the-day coordination.” Jane adds: “Couples need to have confidence that they’re going to have the day they want, without all the hassle of planning. I truly believe that a wedding planner isn’t a luxury; it can actually be a necessity for people with busy lives and a budget to stick to. Planned for Perfection has a policy of never working for commission from suppliers, we make sure our couples benefit from any savings. Instead we have a great network of contacts and we short list based on that’s right for each client.”

You can contact Jane through her website, find her on Facebook, and follow her on Twitter.